The Top 5 Changes in SEO (Search Engine Optimization)

The world of SEO (Search Engine Optimization) is in a constant lookout for changes made by the top search engines. With Google recently resorting to even manual penalties to curb spamming, SEO professionals now expect changes every time they log on. The constant changes have also led to the spread of a lot of rumors, even fuelling speculations on the death of SEO. People with experience in the field will know that coffins for SEO have been projected at earlier times too and just like every time, SEO refused to die. However, there have been a few vital changes in the way SEO operates, especially after the Hummingbird update and the war on Spam Links. The top 5 ways in which SEO has fundamentally changed over the years have been analyzed below.

Link Building

Some of the most drastic changes that have occurred are in the ways that Backlinks are formed. In the earlier days, the Inbound Links were placed manually by the SEO executives. The links were supposed to be placed at the relevant platforms only. But, since the numbers of links have a direct bearing on the page rank in the SERPs (Search Engine Result Pages), the SEOs were soon enticed to use the unethical ways of placing links everywhere they could! To make matters worse, software engineers entered the game and created programs that could place links automatically, taking the Link Building game to a whole new level. Google reacted early in 2014 and caught up with heavy penalties on such cases. There is no space for Unnatural Link Building in the current scheme of things and the new way of building links to your website is earning them with quality content placed at relevant platforms. Blogs and articles are the most convenient way of doing so but even they are under the scanner. Thus, techniques like paid Guest Blogging and Link Exchange are doomed with the current search methods.


Keywords were a major bone of contention Sommerseo between SEO executives and content writers. Any writer worth his / her salt felt strange every time the language suffered due to the demands of the Keywords. Hummingbird came to the rescue with its ability to predict the search phrase. With the attention shifting from the density of the keywords to the interest shown by the readers, writers now write for the users and no longer for the Search Engines’ bots. SEO now targets optimizing the content for real people and not for the crawlers.

Clicks to Conversions

The earlier SEO practices focused on increasing the clicks. It did not matter whether the clicks converted to real sales or not. Though this created impressive numbers in the reports, it was never a complete solution for the client. What good are a thousand clicks to a business if none of them convert into sales? The new trends correct the focal point and aim to convert


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